GUM shopping centre Christmas design

realized
Address: GUM, Red Square, 3, Moscow, Russia
Client: GUM

Development team
Directors: Dmitry Likin, Oleg Shapiro
Lead Architect: Ekaterina Kovbashina
Photo: Dmitry Chebanenko, Kristina Makeeva

Project: 2017
Completed: 2017



The Christmas decorations for the GUM shopping centre have long become a beautiful tradition: the shopping lanes in Moscow centre turn into one of the most favourite places for a city stroll during the Christmas holidays.

Objective:

to design the Christmas decor for the central store of the country with the condition that the decorative elements placed under the glass domes of the arcade should be large, but at the same time very light.

Solution:

the idea for the festive decoration was inspired by the world of Jule Verne's novels and the dream of flying - one of the most daring human aspirations. The architects turned to the aeronautical exhibition held in France in 1909 for inspiration to create an exposition of real and imaginary aircraft. The balloons and airships in GUM are an allusion to the real balloons: the light textile dome and a small blowing motor became the solution to the technical task - to fill the space without overloading the dome. The result is a fantasy exhibition dedicated to the city of the future as it was seen a hundred years ago.

The principal objects, the airships and balloons are floating among the lush clouds of the GUM lanes. Enlarged prints with images of the first aircraft frame the railings of the floors together with spruce panels and Christmas-tree toys. There is a wind spinner in one of the shopping lanes equipped with a small motor which lets it rotate around its axis. The vestibules accommodate fancy carved arches: the patterns for them were found in historical illustrations. Additional lighting was designed for the astrolabes on the arches. Two Christmas trees - a central one inside GUM and one outside by the ice rink on the Red Square are decorated with Christmas gifts, balloons, custom illuminated prints and carved wind spinners.

GUM shopping centre Christmas design
 
GUM shopping centre Christmas design
 
GUM shopping centre Christmas design
 
GUM shopping centre Christmas design
 
GUM shopping centre Christmas design
 
GUM shopping centre Christmas design
 
GUM shopping centre Christmas design
 
GUM shopping centre Christmas design
 
GUM shopping centre Christmas design
 
GUM shopping centre Christmas design
 
GUM shopping centre Christmas design
 
GUM shopping centre Christmas design
 
GUM shopping centre Christmas design
 
GUM shopping centre Christmas design
 
GUM shopping centre Christmas design