Krasnaya Roza Sales Office

Адрес: ул. Тимура Фрунзе 11, Москва, Россия
Срок проектирования: январь 2011 – февраль 2011
Срок строительства: февраль 2011 – май 2011
Руководители бюро: Дмитрий Ликин, Олег Шапиро
Ведущие архитекторы: Дарья Листопад, Артём Укропов
Архитектор: Галина Серебрякова
Фотографии: Илья Иванов

In the Krasnaya Roza office building we created an office for a company which sells suburban real estate. Here we brought to life the ‘office of the future’, producing the prototype for a ‘smart building’ whose discreet elegance conceals a high-tech filling.

Objective:

- to invent an impressive space for presentations, utilizing all the latest multimedia devices;
- to create a ‘warm’ and comfortable interior without it feeling like a high-tech office.

Solution:

We decided to demolish the existing stereotype whereby ‘high-tech’ necessarily means a combination of ‘cold’ materials such as glass, metal, and concrete. To decorate this client-oriented space we used mostly natural materials, including brick and wood; however, every element has been designed to be interactive. For instance, we created a universal space for project presentations; this can be transformed by changes to its geometry and lighting programmes. We added a capability for video presentations. And for the company’s designers and other office staff we constructed special furniture.

We incorporated into our design for this sales office all the necessary functional zones. These are: a universal space for presentations, showrooms for showing models, conference rooms, a designers’ zone, private offices for employees, and even a small bar. Almost all the furniture and other elements in the interior - from the ceiling and wall panels to lamps, tables, cupboards, and couches, etc. - were specially designed by us for this project:

A space-transformation technique has been employed in the office’s central room, a place where buyers of houses can discuss and commission interior-design projects. One of the walls consists entirely of revolving elements fitted with remote-controlled electric motors. Behind the wooden slats are rooms containing models of housing developments; during presentations the wall can slide open in a dramatic way.

For the central space we came up with the idea of a complex perforated ceiling. Each shape of ceiling section has a corresponding function: behind the section with long apertures are direct-light sources; the section with small perforations conceals acoustic equipment; and so on.

The lighting elements, hidden behind the perforated ceiling, create various effects. There is a plasma screen for project presentations. The special lighting regimes, like the opening of the wall panels, are remote-controlled by iPad.

The partition behind the reception desk does more than just divide the space into zones, separating off the entrance area. Embedded in it are joint-free plasma panels which face towards the presentations room. We used special welding techniques and two kinds of notches to create a semi-transparent partition with a moiré effect.

In this room clients can discuss the design of their future home with the company’s designers, examine architectural drawings, and flick through catalogues; for this we gave the space a long, wide table and a functional cupboard.

We placed the designers’ zone in the spot with the most natural light, and for additional illumination suspended bright lamps over the table.